Replication Webinar Series: Digital Social Market


Eurocities is hosting a series of replication and scale-up webinars with Sharing Cities. 

Join us for the first webinar about the Digital Social Market on 16 June 2020, 11:00 - 12:15 CEST

This webinar on the Digital Social Market (DSM) will explore its implementation through two case studies from lighthouse cities. Tools for replication, scale-up and implementation in other cities will also be presented. After the presentations, we invite all participants to join the discussion, ask questions and share their experiences. We are looking forward to an engaging exchange!

Register via Eventbrite here.

What is the Digital Social Market?

The Digital Social Market is a new approach to citizen engagement developed by Sharing Cities’ partner, Future Cities Catapult. It aims to shift perceptions and encourage behaviour change by using rewards. Ultimately this will boost uptake of sustainable smart city services.

At its heart, a DSM is a mobile application designed to enable digital and physical interactions between users, services and service providers. There are many examples of incentive-based digital markets today. However, the Sharing Cities approach is unique as it aims to form a value chain which places social and citizen needs first. The DSM is driven by the city’s needs, to foster meaningful connections with citizens and to lead with change, not profit. The end result of this approach is a set of services which support a stronger connection between city and citizen.

DSM offers a useful means to help improve take up of other smart city services. One way to boost adoption rates is to use incentives to promote and gamify the existing services using a DSM. From the viewpoint of city governments, DSMs can help authorities to promote certain behaviours amongst its citizens. For example, shopping locally, using greener transport and reducing energy use. This approach can also help cities to experiment with their strategy and messaging around sustainable incentivisation. 

About the Event

Since 2016, the lighthouse cities of Lisbon, London and Milan have implemented ten smart city measures in the framework of the project Sharing Cities. Based on this knowledge and technical experience, Sharing Cities is launching a series of short technical webinars to explore the measures one by one: digital social market, e-bikes, building retrofit, sustainable energy management system, smart lampposts, e-mobility, and urban sharing platform.

Each measure is also supported by a smart booklet and playbook which go into greater detail on how to replicate and scale-up in your city. Starting in June, each of these webinars will present the implementation of one smart city solution through two case studies from lighthouse cities. After the presentations, all participants are invited to join the discussion, ask questions and share their experiences.

For more information, please contact Manon at


About Sharing Cities

The Sharing Cities ‘lighthouse’ project is a testbed for finding better, common approaches to making smart cities a reality. By fostering international collaboration between industry and cities, the project aims to develop affordable, integrated, commercial-scale smart city solutions with high market potential. Sharing Cities is a part of a family of projects that make up the European Innovation Partnership on Smart Cities and Communities (EIP SCC01 – Lighthouse Projects).


Replication Webinar Series: SEMS
Replication Webinar Series: Building Retrofit
Replication Webinar Series: E-bikes

This project has received funding from the European Union's Horizon 2020 research and innovation programme under Grant Agreement N°691895

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Programme Manager
Greater London Authority



Communications Manager
Greater London Authority